Lenny & Larry’s Digital Marketing

Scope:

Brand & Marketing Design Assets
Social Media Assets
Photography & Video-Motion
Photo Retouching

Lenny & Larry’s is a fun, bold, and unapologetically jokester brand, shaking up the health food industry with protein-packed cookies and snacks that don’t take themselves too seriously. Their playful personality shines through in everything from packaging to social media, making healthy eating less about restriction and more about enjoyment.

Started as Digital Designer and grew into Content Creator, which gave me ownership of the full visual process. Working with the Art Director and Senior Social Media Manager, I shot, styled (often as the hand model), composited, and retouched every asset, chasing appetite-appealing, humor-driven visuals that matched Lenny & Larry's jokester personality.

Cookie-fied Campaign Assets

Lenny & Larry’s launched the Cookie-fied® Bar in 2021, bringing their signature crunchy cookie pieces to a soft, chewy protein bar. Available in flavors like Peanut Butter Chocolate Chip and Chocolate Almond Sea Salt, it offers a fun, indulgent twist on traditional protein bars.

For this launch, I combined product photography and graphic design to create engaging marketing visuals. I integrated my photography with packaging illustrations designed by Nick Snyder, ensuring a cohesive and playful brand presentation that aligned with Lenny & Larry’s jokester personality.