Videos & Motion
*
Videos & Motion *
Lenny & Larry’s
At Lenny & Larry’s, my role involved creating engaging video and motion content to enhance the brand’s weekly social media presence, aligning with its playful, jokester personality.
Content generally fell into three categories: recipes that made the product feel craveable, product-focused videos that highlighted benefits like protein and fiber, and trend-driven social content built on timing, humor, and music sync. Each required a different edit style, but all stayed true to Lenny & Larry's playful tone.
Amaze Software
At Amaze, the goal was to showcase how effortless it is for creators on Spring by Amaze’s platform to sell their designs and monetize. I achieved this through motion graphics and user-generated-style videos, shot on my iPhone and edited to create authentic and compelling content.
Shot and edited this TikTok in a UGC style to showcase how easy it is to sell merch on Spring's platform. Authentic, native, and built to convert.
Script to screen: I created, filmed, edited, and narrated this how-to video on creating a listing.
Designs and illustrations by @Paper Crowns; content belongs to PDP and Spring by Amaze. I animated this Instagram Story in After Effects using their existing assets.
Edited for Spring's marketing team: a Zoom interview with Don Marshall on turning views into sales.
Personal Videos
Personal edits ranging from quick travel montages, shot on my phone, to a full wedding day vlog for my brother, all cut in Premiere.
Edited my husband’s Japan vlog, incorporating humor to enhance the storytelling.
Shot by my husband, edited by me, this full wedding day vlog for my brother covers everything from getting ready through the reception, with a focus on pacing and music sync.